What gets us out of bed in the morning?
A whiff of coffee? Yes, but being a breakfast company, we’d be lying if we didn’t say what fires our bellies is making the best tasting and most nutritious cereals we can.
A very close second that gets the blood pumping is our love for nature and protecting our precious green spaces.
We get a bit knock-kneed and giddy at the first bursts of spring blossom, a summer sunset or trees turning gold in autumn, because for us, nature provides so much. Our delicious ingredients for a start – so it’s only right that we are there for nature too.
And we can thank our founders, Bill & David Jordan for this incredible legacy. They’re the chaps that started us on this journey of loving, growing and protecting nature over 36 years ago. Their knowhow on making blooming tasty cereals since the early 70’s is firmly in our DNA. And for us, the two go hand in hand. We make really good cereals and we make sure nature is looked after too.