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Cookie Policy

What are the cookies?

Good ethics and good business are at the heart of everything we do at Jordans and protecting your information is no exception. This means that any cookies used on our site will not contain personally identifiable information about you. However, we do use cookies on our website to help make your visits better, so we'd like to explain more about how and why we use them.

Cookies are small text files which are downloaded to a user’s computer or mobile device when a browser is used to visit a website. Some cookies (known as sessional cookies) are created temporarily and are deleted when a user leaves a particular website. Other cookies (known as persistent cookies) allow the user’s device to be recognised by the originating website on subsequent visits to that website.

Cookies are used to perform many different roles. For example, they can be used to enable users to navigate between pages efficiently, remember their preferences, and manage log-ins and can be used to generally improve the user experience. They can also help to ensure that adverts displayed online are more relevant to users and their interests.

As cookies themselves include very little information they cannot be used by themselves to identify users and cannot usually be used to reveal personally identifiable information.

How we use cookies

You can find more information about the types of cookies we use and the purposes for which we use them in the table below:

Category 1: Essential Cookies

These cookies are necessary for the website to function correctly and to provide users with functions they specifically request (e.g. logging into a section of the website, selecting an item for the shopping basket, or filling in a form). These cookies can be disabled by changing your browser settings, but some parts of the site will not then work.

Category 2: Analytics Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies don’t collect information that identifies a visitor’s name. All information that these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how a website works.

Cookie NamePurpose
ajs_anonymous_idThis cookie is used to identify a specific visitor - this information is used to identify the number of specific visitors on a website.

Expires after 1 year
_gidRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.

This expires after 2 year
_gat
Is used to throttle the request rate - limiting the collection of data on high traffic sites.

Expires after 10 minutes
_ga
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Expires after 1 day
_hjhd
Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.

Expires after 1 year

Hotjar cookie. This cookie is associated with web analytics functionality and services from Hot Jar. It uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample
_hjIncludedInSample
Determines if the user's navigation should be registered in a certain statistical place holder.

Expires at the end of session
ajs_anonymous_id
This cookie is used to identify a specific visitor - this information is used to identify the number of specific visitors on a website.

Expires after 1 year
cc_a_h
Constant Commerce Cookie. These cookies originate from website commerce tool and is used for tracking and analytics.

Expires after 1 year
cc_a_s
Constant Commerce Cookie. These cookies originate from website commerce tool and is used for tracking and analytics.

Expires at the end of session
jordans-cookie

CookieConsent


This cookie registers that a visitor to the Jordans website has accepted the cookie policy.

Expires after 1 year
Bounce
Determines if a visitor leaves the website straight away - This information is used for internal statistics and analytics by the website operator.

Expires at the end of session
PREF
Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

Expires after 8 month
p-gif
Keeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.

Expires at the end of session


Category 3: Functionality cookies (including social media cookies)
Functionality cookies enable users to be recognised when they return to our site and enable us to personalise our content by remembering preferences e.g. in relation to language choices or font size and in relation to previous cookie choices.

Cookie NamePurpose

jo_user_login

If you have logged in to the site, this will store your basic profile information

language-version-
suggest-dismiss

Used to detect geographical location of visitors and offer local language choices
AddThis:_atuvc,_aruvs,bt2,di”,uid,vc

Used to help visitors share pages to social networks

edp_cookie_agree

Used to remember a user’s choice about cookies.

This cookie expires after 6 months

VISITOR_INFO1_LIVE

yt-remote-connected-devices

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

Expires after 179 days

yt-remote-device-id

Stores the user's video player preferences using embedded YouTube video

These are persistent cookies

YSC

Stores the user's video player preferences using embedded YouTube video

Expires at the end of the session

yt-remote-session-name


yt-remote-session-app


yt-remote-fast-check-period


yt-remote-cast-installed


Category 4: Advertising cookies
These cookies record your visit to the website, the individual pages you visit and the links you follow. They allow information about your browsing habits to be shared with other organisations such as advertisers. This makes it possible for you to receive adverts that are more relevant to you and your interests. These cookies can tell us if you have seen a specific advert and can therefore be used to limit the number of times you see a specific advert, as well as help measure the effectiveness of our advertising campaigns. If you disable these cookies, you will still see adverts, but they won’t be tailored to your interests.

Cookie NamePurpose
AnjPurpose

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Expires after 3 months
_fbpThe Facebook pixel collects certain data, which then enables Jordans to serve you with advertising on Facebook and Instagram.

Expires after 3 months.
_irCollects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.

Expires after 1 day
IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Expires after 1 year
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

Expires at the end of session
uuid2Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Expires after 3 months
TrUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Expires at the end of the session
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services

Expires after 3 months
__tld__Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Expires at the end of the session
ajs%3AcookiesCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

Expires after 1 year
ajs%3Atest
ajs_group_idThis cookie is used to assign specific visitors into segments, this segmentation is based on visitor behavior on the website - the segmentation can be used to target larger groups.

Expires after 1 year
ajs_group_propertiesCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

Persistent
ajs_user_idThis cookie is used to collect data on the visitor's behavior on the website - this information can be used to assign the visitor to a visitor segment, based on common preferences.

Expires after 1 year
ajs_user_traitsCollects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

Persistent
fr

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Expires after 3 months

segmentio.#GUID#.#

Pending

Persistent

GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

Expires after 1 day

test_cookie

Used to check if the user's browser supports cookies.

Expires after 1 day

How to control and delete cookies

You can change your cookie preferences at any time using our cookies tool. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Advertising cookies can also be managed by visiting the Your Online Choices website at
http://www.youronlinechoices.com/uk/your-ad-choices.

To opt out of Google Analytics, you may install the Google Analytics Opt-Out Browser by visiting here. To opt out of Google Analytics for display advertising or to customize Google display network ads, you can visit the Google Ads Settings page:
https://adssettings.google.com or http://www.google.com/policies/privacy/ads.

Be aware that restricting all cookies may affect your ability to navigate and use our Website.