And began with our founders...
The Jordans Brothers
Look at them - *swoon* Two local fellas from a town called Biggleswade, in Bedfordshire. Bill and David Jordan craved adventure out of the Shire and so in the summer of 1969 packed themselves off faster than a cockle doodle doo to California (not with Bryan Adams), where after grooving around a bit, discovered a rather interesting new cereal – Granola.
With a few bags stuffed in a suitcase, they came home, sat Mum, Dad and nana down and declared we’re going to bake this stuff, but even better.
And so, it began. In 1972 Crunchy G was born. The UK’s first, natural, golden cluster Granola. The brothers didn’t stop there with ‘firsts’ In 1981, they introduced the first ever cereal bar to the UK too and that was called The Original Crunchy Bar.