Caring for nature is at the heart of everything we do (as well as making great tasting cereal!)
We love that each of our British oat farmers go above and beyond for nature. More barn owls, hares, bats and butterflies? Yes please. But it’s not just about getting to spot more on your weekend walk. Nature in the UK is in trouble; big trouble. According to the Wildlife Trusts’ latest State of Nature report, one in seven native UK species face extinction and the farmland creatures that so many of us are familiar with are in particular trouble, for example: farmland birds have declined more severely than those in any other habitat.
It doesn’t have to be this way though. By working with our 31 British oat farmers, The Wildlife Trusts and LEAF, we’ve protected a staggering 4,060 hectares for wildlife over the last 5 years – that’s an area the size of Oxford
We call this unique collaboration The Jordans Farm Partnership.
As part of the Jordans Farm Partnership, every one of our British oat farmers works with a dedicated wildlife advisor from their local wildlife trust to make sure at least 10% of their land is managed for the unique mix of wildlife on their farm (the average is currently at 17%). It could be that a certain area of land is managed so that ground-nesting birds have somewhere to shelter, or that grasslands are created for beetles. Every farm is different, and every farmer must work hard at maintaining these different wildlife habitats – sometimes even more so than growing their oats! Luckily, their Wildlife Trust advisor is always on hand to help them make the most of their land for wildlife. Learn more about what we’ve done with The Wildlife Trusts here www.wildlifetrusts.org
At the same time, all our farms are LEAF-Marque certified, making sure that their oats are grown as sustainably as possible, paying particular attention to soil health, carbon, water and minimising any inputs. We’re constantly looking for new ways to minimise our impact, running trials with different farmers to minimise any inputs into how our oats are grown oats and use regenerative farming practices to boost productivity such as cover crops. You can find out more about LEAF here leafuk.org
But it doesn’t stop there: we wouldn’t have our fabulous countryside without supporting the people who protect it. That’s why we’ve supported The Prince’s Countryside Fund [PCF] since their launch in 2010, helping to fund farmer networks, community-run shops & pubs and to help young people gain crucial rural qualifications and build resilience. Together, we’re working to share the nature-friendly expertise of our farmers with the Fund’s network too as the fund’s ‘Arable Partner’. We also run the Sustainable Agriculture Bursary with the fund, aiming to support 17 young people over three years between 2019-2022 to improve their knowledge of sustainable farming practices at university.