Frequently Asked Questions


Most of the big supermarkets stock our products (Tesco, Morrisons, Sainsburys, Waitrose, Ocado, Asda and Coop).  Although we would love every single one of their stores to have all of our delicious products on their shelves – unfortunately they are simply not able to do this.

If you are looking to find if your local store stocks your favourite Jordans product, we would recommend calling their Head Office Customer Service team directly as they will hopefully have more information they can share with you. All the numbers you should need are listed below.

Asda - 0800 952 0101

Morrisons - 0845 611 6111

Sainsburys - 0800 636262

Tesco - 0845 7225533

Waitrose - 0800 188 884

Co-op - 0800 0686 727

Ocado - (0) 845 399 1122

Sorry, we don’t sell any of our products directly – but if you take a look at the response above, this will help you find a somewhere near you who does.

We hope that you are 100% happy with any of our products – if you aren’t, we would really like to know about it. Rav and the team are here, ready and happy to help with any questions, queries or comments. You can either pick up the phone and talk to the team directly, or alternatively send us an email or letter. All our contact details can be found on our ‘Contact Us’ page on the website

Sadly, we no longer make;

Breakfast Multigrain Bars and Crunchy Bars but why not try our deliciously chewy Frusli bars instead?

Wheatbran & Wheatgerm - Sadly we have discontinued making our Wheatbran and Wheatgerm due to a number of factors; we have struggled to get a high quality reliable source and the retailers no longer want to stock it due to low sales volumes

Sorry if one of your old favourites is in this list – we hope you will be able to find a new favourite, why not take a look at our other tasty products on our Products page.


We love using Jordans products in our recipes and love sharing our ideas with you. We've recently added some terrific cake, bake, dessert, breakfast and seasonal recipes for you to create. So why not take a look and put your culinary skills to the test? If you have any recipes that you would like to share, please do send them into the team and we might just pop them on the website for others to try!

Now there's a question we think we should leave to the professionals to give you the full answer. So here's what they say: The inclusion of Jordans Super Granola as part of a balanced diet and a healthy lifestyle can help reduce cholesterol levels. Each 45g serving provides 1g of beta-glucan soluble fibre, one third of the suggested daily intake of 3g. High cholesterol is a risk factor in the development of coronary heart disease. Coronary heart disease has multiple risk factors and altering one of these risk factors may or may not have a beneficial effect.


We do not add any salt into any of the cereals or cereal bars on sale in the UK.

The majority of the ingredients that we use in our products are whole grains, and most of these are sourced from nature-friendly British farms. The rest of the ingredients that we use, such as crunchy nuts, juicy berries, tropical fruits, sugar and oil are globally sourced to ensure that our standards for best taste and highest quality are met.

Although these ingredients aren’t purposefully added to our recipe, we like to make you aware of other ingredients that are used on the same site just in case somebody eating the product has an allergy  – we need to tell you about these just to be on the safe side.

We believe that natural foods that have been lightly processed are generally better for you – as they tend to be higher in fibre, vitamins and minerals. They also taste great too! 

All fruits store energy naturally in the form of sugars, but they also contain vitamins, minerals and other nutrients.  There are lots of benefits from eating natural foods that are rich in whole grains, dried fruits, nuts and seeds.

In some of our baked cereal recipes we use raw cane sugar as a natural binding ingredient to hold clusters of oats together and occasionally we add some honey for flavour too. We don’t add salt to any of our recipes and are actively looking at ways to reduce fat and sugar whilst retaining our great natural taste we know you love.

Because of our use of natural ingredients, our recipes will never be ‘sugar free’ or ‘fat free’; but we are committed to ensure they all provide a good balance of the nutrients, vitamins, minerals that our bodies need. 

In some of our cereals and cereal bars we use a small quantity of rape seed oil and palm oil that has been blended together. We use the absolute minimum amount of palm oil needed to ensure our products are naturally delicious and crunchy to the last bowlful. We are now able to use 100% Certified Sustainable Palm Oil thanks to the opening of a new palm oil ‘refinery’ in the UK that will only use Certified Sustainable Palm Oil from Papua New Guinea. Jordans has been a member of the Round Table on Sustainable Palm Oil (RSPO) since 2006 – which aims to bring together businesses and environmentalists to promote sustainable palm oil production methods. We also purchased Green Palm certificates for 100% of our palm oil supply to ensure that Certified Sustainable Palm Oil was being produced and used instead of non-sustainable oil palm – even though at that stage we could not guarantee it was in our products. As a business that is also committed to supporting wildlife, we share the very real concerns of many environmentalists regarding the ecological consequences of rainforest deforestation for palm oil production. This is a complex issue involving not only the loss of habitat for the Orang-utan and Sumatran tiger, but also the needs of indigenous rural populations and smallholders who, to a large extent, are supported by the palm oil industry.

November 2011: In the  WWF Palm Oil Buyers Scorecard 2011 which assesses the buying practices of major companies Jordans & Ryvita Company scored a maximum of 9 points.  The Palm Oil Buyers’ Scorecard 2011 measured the performance of 132 major retailers and consumer goods manufacturers against four areas which show whether or not these companies are acting responsibly:

Being an active member of the RSPO;
Making a public commitment to RSPO-certified sustainable palm oil;
Disclosing how much palm oil they use;
Showing how much of the palm oil they source is RSPO-certified.

No, we don’t use any additives or food colouring in any of our products. We think there is enough good natural stuff out there already to make our products tasty.

Oats, nuts and seeds all store energy naturally in the form of fats, but typically these are ‘good’ fats (both poly and monounsaturated) that your body needs. These natural ingredients also contain vitamins, minerals and other nutrients too.

In some of our baked cereals we add some natural oils to bind the oats together. We always seek to blend the oils that we use to provide the greatest amount of ‘good’ polyunsaturated and monounsaturated fats and limit saturated fat content. 

We are committed to reduce the use of ‘added’ oil and optimise the types of oils we use.

Yes - all Jordans products are suitable for vegetarians.

However we do use milk chocolate and honey in some of  our cereals which are made within the same manufacturing facility. There is a very small risk of cross contamination between products, so we cannot fully state 100% suitable for Vegans. Please see below link to our site, where you can find our full range of products with full ingredient and nutritional information.

We can confirm a full clean down of the lines are completed after each production run.  

No - We do not recommend any of our products as being suitable for those avoiding Gluten. This is due to a protein called Avenin which is chemically very similar to gluten and can cause the same adverse reaction if you are intolerant to oats & wheat. Therefore we cannot 100% guarantee our products are wheat free due to the risk of cross contamination - although a full clean down of machinery is undertaken after each batch is produced, there may still be a small chance of contamination.

No - Our cereal products are not Kosher and have not been certified as such for some time.  Some Kosher websites do state some of our products are Kosher but as they are not certified we always advise they are not Kosher.


The intertwined black and white arrows symbol is not a recyclable symbol but a generic mark common in Europe that means that the manufacturer of that product complies with the legislation of the European Packaging Waste system directive. The European Packaging and Packaging Waste Directive (94/62/EC) dictates that if you are a manufacturer that sells in Europe, and your product includes any kind of packaging, you are required to recover that packaging. This can be done by creating a system to recover your own packaging from the purchaser of your products (rarely done), or by paying a license fee to join a non-profit program, such as a Green Dot scheme, that releases you from the obligation of recovering your own packaging waste placed on the European market. The Green Dot packaging program is the standard take-back program in more than two dozen European countries to date.

When it comes to sustainability, we know that packaging & plastics are incredibly important. That’s why we’re working hard to make sure that our packaging is as sustainable as possible whilst at the same time keeping your cereal at the high quality you’d expect.

We’re focusing on making what we use as sustainable as we possibly can with teams across our company working on this right now.

As part of this, we’ve have signed up to the UK Plastics Pact – a world first that means we’re working on hitting these ambitious targets as quickly as possible:

  • Eliminate problematic or unnecessary single-use plastic packaging through redesign, innovation or alternative (re-use) delivery models.
  • 100% of plastic packaging to be reusable, recyclable or compostable
  • 70% of plastic packaging effectively recycled or composted
  • 30% average recycled content across all plastic packaging

You can find out more about the UK Plastics Pact here: 


What this means is that currently:

  • Cereal Boxes:  are made from FSC-certified cardboard and are all WIDELY RECYCLED with paper in your local council collection.


  • Bags inside our cereal boxes: these can be RECYCLED WITH CARRIER BAGS AT LARGER SUPERMARKETS.


  • Granola Pouches, Natural Muesli Bags & Frusli bar wrappers: regrettably, these are not currently recycled – but we are working on this as quickly as we can.

We’ve looked into compostable packaging materials, and after careful consideration, we don’t believe that compostable materials are right for right now.


This is because whilst compostable packaging materials have the potential to break down more quickly than conventional packaging, they will only do so if exposed to very specific conditions.


Depending on the material, different levels of warmth, moisture, microbes and oxygen are all required to break compostable packaging down. Whilst these conditions are found in home compost heaps and Industrial Composting facilities, the majority of the UK doesn’t have access to these facilities. For example, only 3%* of UK households have home compost heaps and the majority of Council food waste collections go to ‘Anaerobic Digesters’ - a totally different process to composting.


The lack of composting facilities means that most compostable packaging is likely to end up with general waste where they are unlikely to degrade as landfill does not have the composting conditions needed to break them down.  The same goes for compostable packaging that leaks out into the environment: composting conditions are not present in the open countryside or in our oceans meaning compostable packaging has the potential to litter our land & oceans in the same way as plastic does.


There is also the risk that compostable packaging is often indistinguishable from plastic packaging, and so can contaminate the plastic recycling process.


With all of this in mind, we currently do not believe compostable plastics are a sustainable solution until a better composting infrastructure is developed within the UK.  



Nearly all of the cereals we make either include nuts or are baked with some oil to form the crunchy clusters that we all love. This means, however, that we need to put them into a plastic bag within our cereal boxes to make sure that they stay crunchy. Just as you find when you wrap anything oily in paper, if we were to put our cereals directly into a paper box, the oil would move from the ingredients into the cardboard, affecting the quality of the cereal and making the cardboard un-recyclable. When it comes to our porridge, regrettably this has to use the same packaging equipment as our Country Crisp & Muesli products. Whilst this isn’t ideal, we have been able to make sure the plastic bags within our cereal boxes are fully recyclable. Just take them to a supermarket near you where they can be recycled with carrier bags.  


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